Stand out on digital main street and improve your e-commerce strategy

Standing out on the digital main street - how BitBakery can help you with your e-commerce strategy

July 9th, 2020 by Rachel Hickey

“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” – Angela Ahrendts, former SVP of Retail, Apple Inc.

E-commerce has come a long way since Electronic Data Interchanges and teleshopping first surfaced in the 1970s. These early beginnings paved the way for the modern day e-commerce store and continues to grow with new technologies and thousands of businesses entering the online market each year. It’s hard to imagine that online shopping only became possible when the internet was opened to the public in 1991.

Fast forward a few short years to 2004 and Shopify is born, arguably the best e-commerce platform on the market today–and we can’t imagine a world without it. (We won’t just you for the amount of packages you’ve had delivered to your door these past few months). The reality is, if you’re not selling online, your business may not be around when this is all over.

Anyone can start their own online store, but how do you stand out? What if your business has unique needs or you want to find unconventional ways to sell online? Maybe you have a great idea for an app or a  store but lack the team to develop it. Here at BitBakery, our team is here to help you tailor your shop with years of design and development experience.

Why are developers choosing Shopify?

More than 1,000,000 merchants use Shopify to run their businesses. They come in all sizes, from all around the world and each one is different. Shopify is a great route for entrepreneurs to get their unique professional e-commerce store up and running.

It's fairly easy to integrate into an existing company website, so Shopify can handle all the heavy database work of running an online store and there are many well-designed themes for a slick, pre-packaged UI. Think of it as the Wordpress (or Statamic, in our case) of online shops. 

Common development work to make you stand out

Shopify empowers people to build their own, scalable online store with hundreds of built-in features and tons of apps. Entrepreneurs can sell products directly on their websites and across multiple marketplaces and social media. 

Beyond building apps, themes, and channels, our team of developers can provide other services and often combine services together as needed by clients.

Shopify’s APIs

The Admin API is the primary way that apps and services interact with Shopify. It provides extensive access to data about individual Shopify stores and allows you to add your own features to the Shopify user experience.

Here at BitBakery, we can use Shopify’s Admin APIs to read and write Shopify store information, including about products, inventory, orders, shipping and more. We can help you extend your existing Shopify functionality with apps and help connect your store inventory to other marketplaces like social media with channels.

Custom store setups and migrations

Shopify’s Storefront API gives you full creative control to add buying experiences anywhere your customers are, including websites, apps and video games. This is useful when you have custom requirements not met by existing channels. You can sell products from a Shopify store through a non-Shopify website or even build a standalone app for while using Shopify as the underlying commerce platform.

Often, our clients are moving an existing business from another e-commerce platform. This isn’t always easy and frequently requires custom development work to export data from legacy systems for import into Shopify. 

We can help manage the entire process of store setup, creating a development store, adding products, configuring themes and apps before handing off the finished store to you.

Custom app development

Shopify solves many of their hardest commerce problems out of the box—but every business has unique needs. Our developers can help you create custom apps that change how a single store works. 

Shopify apps are web applications that add functionality to Shopify stores by reading and writing store data, extending new features inside existing parts of the Shopify admin or POS, enhancing the way stores display information to customers and giving you the freedom to host your app anywhere and build it with the tech stack of your choice.

Helping clients prosper

As a small business, we understand the importance of having a tool that’s easy to use, and we get excited seeing our clients feeling that kind of ease-of-use with our help.

We’ve seen a lot of companies grow from just starting out on Shopify. Whether you’re opening your first online store, moving from brick and mortar to the e-commerce space, or leveraging Shopify POS—we’re here to help you make it happen.

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