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Designing for Discoverability: Optimizing App Previews and Screenshots
December 5th, 2023 by Attila Schmidt

Building the next great iPhone application takes more than a great user experience. Before you can start seeing downloads and reviews pour in, you need to connect with audiences and show them why they need your application on their phones.

But getting noticed isn’t as straightforward as we’d all hope. With more than 1.76 million apps and 460,000 games in the Apple App Store, having marketing assets that get and keep your audience’s attention is critical.

In this post, we will walk through what marketing assets you need to submit your application to the Apple App Store—and a few ...

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